Effection Therapy Director · DP · Editor 2024

The space where
healing happens.

A full brand identity in motion — conceiving, directing, and capturing Effection Therapy's story from the ground up, built for social, web, and a branded video.

Watch the work
1
Brand Built from Zero
3
Deliverable Channels
Full
Direction & Execution
1
Branded Hero Film
The Brief

Make a therapeutic practice feel as warm as it actually is.

Effection Therapy needed more than a refresh — they needed a brand voice. Laurie's practice offers a wide range of therapeutic services in a genuinely relaxed, community-rooted environment, but nothing in their existing presence communicated that.

The challenge was to build a visual and video identity that let the space and the relationship speak for themselves — something a prospective client could feel before they ever made an appointment.

"The goal was presence — letting the environment and the relationship do the work."

My Role

Concept through camera through cut — all of it.

I led this project end-to-end: brand strategy, shoot direction, cinematography, interviews, and final edit. That meant building a visual language for a subject that resists cliché — therapeutic work is intimate and specific, not stock-footage-soft.

Brand strategy Visual identity & tone
Production Video interviews + b-roll + photography
Branded film Hero video
Social assets Cut-downs + stills
Web assets Site refresh photography & video
The Work

Effection Therapy · Branded film

Interview — Laurie

Interview · Laurie, founder

Social cut-down

Social cut-down

Photography
Effection Therapy — production still
Effection Therapy — production still
Effection Therapy — production still
Effection Therapy — production still
Effection Therapy — production still
Effection Therapy — production still
Effection Therapy — production still
Effection Therapy — production still
Effection Therapy — production still
Effection Therapy — production still
Effection Therapy — production still

Direction & Strategy

Developed the full brand strategy and visual direction — translating a therapeutic practice's values into a coherent visual language that works across every channel.

Production

Shot and directed video interviews, therapy session b-roll, and environmental photography — building a library of authentic assets that communicate warmth without artifice.

Edit & Delivery

Cut the hero branded film plus social and web assets — shaping pacing and narrative to match the measured, present quality of the practice itself.

Need a brand built
from the ground up?

Get in touch