Honor twenty years. Set up the next twenty.
Ivan Salaverry MMA has spent two decades building one of Seattle's most respected fight gyms — pioneering MMA in the Pacific Northwest, then evolving into a multi-discipline training community across boxing, BJJ, wrestling, kickboxing, and MMA.
The 20th-anniversary refresh needed to do two things at once: celebrate the legacy that built the gym, and visually position it for continued growth — including an upcoming expansion to the Eastside. The work had to feel as authentic and no-nonsense as the gym itself.
"The texture had to tell the story — sweat, breath, footwork, focus. No voiceover, no overproduction."
Run the camera. Honor the room.
I shot the project as Director of Photography — running camera across the two-day production, lighting for the gym's actual spaces, and capturing the disciplines in a way that honored the gym's culture without veneering it.
