Home is a feeling,
not a place.

Two concepts. Two completely different emotional languages.

Concept 1 — "Localized" — opened with the brief's core premise: home isn't just a place, it's a feeling, a memory, a sound. Regional soundscapes had to land emotionally before the product ever entered the frame.

Concept 2 — "Global" — ran the opposite play. Benefit-first, universal: animated stills, a single VO, one voice speaking across all markets.

Full motion package, from Figma assets to final delivery.

Working from approved Figma design assets, I built and animated the complete motion package for both concepts — translating static designs into fluid, platform-ready video across every format in the brief.