Make the Nasdaq Tower feel like part of the Remitly app itself.
The concept — "Feature Features" — put Remitly's product at the center of the story. Not a billboard. Not a brand announcement. An experience: the Nasdaq Tower as a living Remitly interface, alive with the same energy as the app itself.
The animation opens with a person larger than life "pressing" the Remitly app button. The press triggers a cascade of content cards — Transfer Sent, Debit Card Added, Money Received — swirling around a diverse cast of real people. It closes on the brand lockup as the cards animate into one large Remitly badge.
"Make the Nasdaq Tower feel like part of the Remitly experience itself: alive, interactive, and human."
Two screens. One vision. Zero margin for error.
Working from AE templates and approved design files, I built and rendered both screen formats — the Tower's extreme portrait ratio and the Marquee's ultra-wide panoramic — maintaining visual continuity between two radically different canvases.
