18 Meta ads. Three messages. Three markets. Built to work without sound.
Remitly needed a full suite of Meta-optimized video ads for their Q2 push across Mexico, Latin America, and India — each market with its own color language, cultural context, and audience. Three reasons to believe (RTBs) served as the creative backbone: real-time transfer updates, a wide selection of delivery options, and more money making it home.
Every ad had to hold attention without relying on audio — landing the message in the first three seconds while carrying viewers through to the CTA.
"Visual interest within the first 3 seconds. Understood without sound. Storytelling that connects."
From creative brief to 18 delivery-ready cuts — motion-designed and edited end to end.
Working from Remitly's approved storyboards and brand guidelines, I motion-designed and edited the full campaign — animating UI overlays, supers, and cultural footage across every market and cut length, calibrated to Meta's best-practice playbook.
